Programme Overview

The Level 3 Event Assistant apprenticeship provides the skills, knowledge and behaviours required to support event planners and project managers in delivering professional events. Event Assistants play a key role across the entire event lifecycle — from research and planning through onsite coordination and post-event evaluation.

The role is varied and fast-paced, covering tasks such as venue sourcing, coordinating event logistics, supporting creative design, liaising with suppliers, managing documentation and supporting event delivery. Events may include conferences, exhibitions, product launches, outdoor events, cultural events, meetings and large-scale corporate functions.

Event Assistants work for event agencies, in-house event departments, venues, charities, public sector organisations and private companies. The role requires excellent communication, organisation, teamwork and attention to detail.

Who This Programme Is For

• Individuals starting a career in events, hospitality or project coordination
• Event agencies developing junior staff
• Corporate event teams looking to build operational support roles
• Organisations delivering conferences, meetings, trade shows or exhibitions
• People who enjoy fast-paced, customer-focused, project-based work

What Apprentices Will Learn

Operational Skills

• Supporting event planning and preparation
• Conducting venue research and comparing options based on event needs
• Assisting with logistics including transportation, catering, accommodation and delegate management
• Creating documents such as spreadsheets, plans, reports and presentations
• Using event technology platforms and in-house systems
• Supporting onsite delivery, including registration and client/delegate support
• Understanding event health & safety, compliance, regulations and policies
• Contributing to project plans and operational documentation

Professional Skills

• Communicating with clients, suppliers and internal teams
• Asking effective questions and clarifying requirements
• Working collaboratively within a team environment
• Maintaining relationships and helping repair them when required
• Understanding how client expectations influence event design and delivery
• Managing time, prioritising tasks and working under pressure
• Presenting information clearly, both verbally and in writing

Commercial Awareness

• Supporting budget preparation and reconciliation
• Checking costs, gathering data and calculating expenses
• Understanding the business model, competitors and measures of success
• Recognising how the Event Assistant role contributes to commercial performance
• Applying efficient time and task management to maximise project profitability

Key Behaviours Developed

• Positive attitude and enthusiasm
• Calmness under pressure
• Discretion and professionalism
• Strong attention to detail
• Initiative and adaptability
• Respect, inclusion and teamwork
• Openness to feedback and commitment to self-development
• Sustainability awareness and reducing environmental impact

End-Point Assessment (EPA)

Gateway Requirements:

• English & Maths at Level 2 (or achieved during programme)
• Portfolio of evidence
• Employer confirmation of readiness

EPA Components:

1. Observation with Questions

• Apprentice is observed carrying out real event-related activities
• Questions assess deeper understanding
  2. Professional Discussion Underpinned by Portfolio
• Structured discussion with an independent assessor
• Portfolio used to support answers

EPA Grading:

• Fail
• Pass
• Distinction